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Research reports

The appeal & potential of tyre wall design

This research was undertaken to make a preliminaryassessment of the appeal and potential of tyres withdesigned walls. The specific research objectives were: 1. To assess how motorists respond to the experimentaldesigns versus the standard designs;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). The appeal & potential of tyre wall design . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-appeal-potential-of-tyre-wall-design-


Research reports

Qualitative research into sports cars

As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent thatthere was little information available onconsumers' views of sports cars.Accordingly, qualitative research was requiredin order to explore consumers'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Qualitative research into sports cars. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sports-cars


Research reports

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research into the anthelmintic market amongst cattle farmes . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-anthelmintic-market-amongst-cattle-farmes-


Research reports

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research on Elseve balsam & volume shampoo. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-elseve-balsam-volume-shampoo


Research reports

Exploratory study on the attitudes of dairy farmers and vets to Mastitis

The objectives of this research were to explore in apreliminary way the attitudes of Dairy Farmers and Vetsto the control and treatment of Mastitis. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Exploratory study on the attitudes of dairy farmers and vets to Mastitis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/exploratory-study-on-the-attitudes-of-dairy-farmers-and-vets-to-mastitis


Research reports

Quantitative research into insole variants

The current study was designed to elicit consumerperceptions and evaluations of Odor Eater and SchollOdour-Destroying Cushion Insoles in a blind paired comparison, in-use situation.A previous report (B225) contains an analysis of reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Quantitative research into insole variants . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-insole-variants-


Research reports

Qualitative research on Yorkie

The broad objectives of this research were to obtain detailedinformation about Yorkie, prior to the launch of the newchunky version of CDM in October 1977. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
×

Citation

, C. (1977a, November 01). Qualitative research on Yorkie. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-yorkie


Research reports

Rowntree's jelly Speakeasy

'Speakeasy' has been on Trident television during the summer of 1977. The objectives of this researchwere: 1. To examine attitudes to Jellies, andthe brand imagery of Rowntrees especiallyversus Own Label jellies; 2. To explore recall of 'Speakeasy',...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Rowntree's jelly Speakeasy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rowntree-s-jelly-speakeasy


Research reports

Qualitative research into Britvic advertising

Prior to putting on air two new commercials formixers and fruit juices ("Tie" and "Swotting") inwhich Keith Smith figures as the Britvic presenter, Britvic wished to assess response to Keith Smith andto his role. For this purpose, it was proposed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
×

Citation

, C. (1977a, November 01). Qualitative research into Britvic advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-britvic-advertising